Search engine optimization (SEO) is one of the most effective ways to improve your website visibility and organic search. However, with the secrecy of the algorithm of Search Engine, people have come to disentangle whether it’s a fact that Link Building can really deliver a factor for your page ranking. We all know that the World Wide Web uses web crawlers to find your page and then index it for search engines. Link building is like a roadway that interlinks another road to make these search bots find your page easily, hence building links is important in SEO. And strategizing on building high-quality links is very much important for page ranking.
So Richard Uzelac, What Are Considered High-Quality Links and How Do We Get One?
You can measure the quality of the links of the websites that you are linking by asking yourself these questions.
- Did my pageviews increase over time?
- Are the links to my website relevant to my niche?
A dentist’s website maybe not be relevant to a financial website. Supposedly if you are buying links you must need to make sure that is fitted your niche. Otherwise, it would mean pulling teeth in terms of SEO.
- Content of the page
They all say content is King. Over the years of the evolution of technology, Google has upgraded its way to detect bad SEO practices or what we call spamming keywords. Good content should be keyword-driven content. Evaluate yourself and do research on the best keywords for your site. This is the bloodline for link building. Choose the right keyword and make sure that these make sense to each website your site links with. Moreover, the content should be creative and mapped out and that it gives value to its readers.
2023 Link Building Seo Trends by Richard Uzelac
1. Public Relations
Link-building strategies have changed over the years. From using automated linking-building tools, we have just built links more on manual research and outreach program platforms. A combination of link-building tools and public relations is powerful.
What is Public Relations and how can it help your business?
A public relation campaign is notoriously difficult to define, though Richard Uzelac does a good job of explaining what it is. Public relations is managing your image spin, or it is about blasting news releases from your company to tell to your customers. Public relations describes the process of building and maintaining healthy relationships with the public and the media through two-way communication and understanding between organizations and the public/media.
Our company, GoMarketing has been working in the industry of PR for over 20 years now. We have always used PR as an essential element of SEO. This has shown us to be very successful when it comes to increasing your website’s page rank. We have been making our way in this field for over 20 years. Let us show you how we can get your business to the top of Google and make you stand out from the competition.
2. Google now uses Artificial Intelligence in revolutionizing its way to fight Spammers on the web.
Various forms of spam are fought by Google at different points in the process where Google interacts with web pages in order to detect them. For example, in search results, spam-fighting involves looking for pages with excessive ads or low-quality content, such as malware or phishing sites
3. The new trend now is Guest Posting
A guest post is a blog post that someone else writes and then has it published on their blog – usually within a niche or industry that is similar to their own. Often, guest bloggers will write a post for free in exchange for the exposure they receive from getting their work published on a popular blog. But, a guest blog post should always be high-quality content that helps to increase the site’s readership and provides real value to visitors of the website that the post is published upon.
There’s no doubt you’ve built a wonderful website that’s filled with amazing content, but what’s left to make it a search engine phenomenon? Inbound links
Inbound links or Shallow links are one of the most important factors in getting your web pages listed on the first page of search engine results, which is why no matter how much you optimize your HTML or how well you write your content, you will not get to see your page to show up on the first pages on SERP. In Seo, content is not everything and search engine optimization involves the use of specific keywords in an article in order to increase traffic. This is a promising technique that aims to increase traffic to a certain web link.
So how do Richard Uzelac and his team build Shallow or Internal Links?
Imagine you’re making a website about Office Supplies. What we do is identify the pages that are high in volume keywords. So imagine, these office supplies run copiers and printers. We will identify the right keywords for this rich topic and so make them “hub pages”. We will make pages out for these specific keywords and point them to these hub pages then or the other way around.
Take Away: Use your brain when buying links. Make sure to buy or have your SEO run by a trustworthy company. Link building does really have an impact on your brand awareness. And brand awareness comes in very handy in converting sales and traffic. You will not want to mess it up. Make sure to do best practices. Link building is all about semantic relationships. In Linguistics, semantics is the study of meanings, and in computer science, the term is often used to distinguish the meaning of instructions from their format. For example, if you have incorrectly utilized a format in a computer language, this means that you have made a semantic error. If you are using link building incorrectly it could hamper your performance. This is also why SEO performance could take a great deal of time and effort for us to see improvements. The cost of having an SEO agency to run these things is all worth your time so you don’t beat yourself up!
