Developing Your Linkable Asset: Richard Uzelac
A linkable asset, in the realm of digital marketing, is a content asset strategically designed to convey the unique value proposition (UVP) of a company’s owned assets. These assets encompass people, processes, or technology that the company possesses. The essence of a linkable asset lies in its ability to attract shares and links by virtue […]
Basic Online Marketing Tips for Small Home Services Companies
Basic Online Marketing Tips for Small Home Services Companies, like yours, by Richard Uzelac As a small business owner, it’s easy to feel like your company is insignificant in the vast digital landscape. With so much competition and noise online, how can your modest operation stand out and get noticed? We contend that the digital […]
Content Writing in AI
In the vast digital landscape where information flows ceaselessly, the creation of good content stands as a testament to the essence of human ingenuity. While technology has evolved to the point where artificial intelligence, like ChatGPT, can assist in content creation, the fundamental question remains — does content creation still need a human touch? At […]
How Technological Advancements Have Impacted Entrepreneurship
Entrepreneurship has always been about innovation, creativity, and finding solutions to problems. In today’s digital age, technology has become a powerful tool for entrepreneurs, providing new opportunities to start and grow businesses. From the rise of the internet and e-commerce to artificial intelligence and automation, technological advancements over the past few decades have had a […]
How is AI used in Digital Marketing?
In a rapidly evolving technological landscape, the apprehension surrounding the potential of generative AI to replace human jobs is palpable. Yet, within this uncertainty lies an incredible opportunity. Generative AI, with its ability to create diverse content like text, images, and video, offers more than just automation. It has the power to augment human creativity […]
The Must-Have Digital Tools For Realtors in 2023 by Richard Uzelac
The Must-Have Digital Tools For Realtors in 2023 by Richard Uzelac The real estate industry has made significant progress in recent years thanks to technological advancements. Especially after the COVID-19 pandemic swept across the world, the real estate market experienced a series of changes that are reshaping the future of property for the better. It […]
Blogs for Small Businesses by Richard Uzelac
Blogs for Small Businesses by Richard Uzelac The evolving landscape of marketing demands that small businesses adapt their strategies to stay relevant and connect with current and potential customers. So, how can they do that? Incorporating blogs into their marketing efforts is a powerful way to enhance online visibility and engage with their target audience. […]
Franchising Then And Now by Richard Uzelac
Table of Contents Franchising has become a popular business model that allows entrepreneurs to expand their reach and leverage the success of established brands. However, with the disruption era caused by both natural disasters and human actions, as well as trends in digitalization, franchising is experiencing profound changes. According to Mishra et al. (2018), this […]
How to Optimize Your California Real Estate Site Website by Richard Uzelac
Real estate websites are unique in many ways compared to ‘regular’ websites. The most notable difference is that real estate sites typically feature temporary content. When a property is up for sale, it gets its page online, but as soon as it is sold, the page is often removed from the internet. So how do […]
Richard Uzelac’s Guide to Conducting Effective SEO Competitive Analysis
Richard Uzelac on Identifying Value in Competitors’ SEO Looking at your competitor and seeing how they’re making noise could drive us to be better, but we always want to be mindful of the kind of publicity or feedback we want to be known for among our customers because that is our personal branding. […]