Richard Uzelac’s Guide to Conducting Effective SEO Competitive Analysis

how to do competitive analysis by richard uzelac of goMarketing


Richard Uzelac on Identifying Value in Competitors’ SEO


Looking at your competitor and seeing how they’re making noise could drive us to be better, but we always want to be mindful of the kind of publicity or feedback we want to be known for among our customers because that is our personal branding. And as we delve into the realm of digital marketing, it’s always important to have an idea of what information to use and leverage them to our advantage. Competitive Research in SEO can help us get a sense of our footprint in the digital marketing landscape. 


In this article, I’ll guide you on techniques to evaluate your competitors’ online performance, with a focus on gauging their website traffic. As we all know, higher traffic translates to more leads and potential customers, making it a key metric to monitor.


Let’s dominate the market through competitive analysis.


As we embark on the journey of exploring our competitors’ online presence, it’s important that we have a clear vision of the most significant information and how we can leverage it to our advantage. Conducting competitive research with SEO can not only improve our understanding of the market but also give us insights into our organizational standing. By doing so, we can set audacious goals and craft strategies that will shape our future.


What Key SEO elements to look at, by Richard Uzelac


SEO is the process of improving the ranking of webpages in search engine results pages, also known as SERPs. Some of the primary factors that determine where a website ranks in SERPs include


 the keywords and the keyword density of the pages that are being looked at,

 the inbound links, links from outside websites leading to your competitors’ sites,

 the structure of the website itself, the actual code and page hierarchy, the domain authority,, and the social buzz, and how much social media chatter they are creating. 


These factors are taken into account by search engine robots that crawl over web pages, and, by means of an algorithm, decide where pages rank in search engines for particular keywords


SEO, the art of improving your rank on SERPS, is a multifaceted process that requires a deep understanding of several critical factors. These factors include:

  1. The strategic use of keywords and keyword density
  2. The number and quality of inbound links from external websites,
  3. The architectural design of the website itself, the code and page hierarchy, the domain authority, and
  4. The social buzz created by the website.


Through the intricate algorithms of search engine robots that scan over web pages, these factors are weighed and measured to determine the coveted position in search engine rankings for particular keywords. SEO is a game, and by mastering its rules, we can position ourselves for greatness.


How does Richard Uzelac suggest we do competitor analysis?


Lets Begin.


Let’s start with the basics. Just by searching in google for the competing keyword you’d like to rank for and list your competitors down or check using free SEOtools 


  1. Moz  – go to this tool and enter your url and find your competitors 
  2. Chatgpt – you can use a prompt to ask gpt to get this [number of websites that focuses on what you do.
  3. Spyfu – 

Secondly, get your competitors top ranking  keywords by going to google keyword planner or check on those seo tools above. 


Another good tool you can use for searching your competitor’s top keywords is Keywords Everywhere. You can install this as an extension to your browser, and every time you search, it will show the keywords that a certain site ranks for.


how to use keywords everywhere


Keyword Density Tool 

  1. The Hoth 
  2. Freetools hubhow freetools density hub help in seo




Social Media Buzz 


To check your competitor’s buzz on social media, you can follow these steps:

Firstly, it’s important to determine which social media platforms your competitors are active on. The platforms they use may vary depending on your industry and target audience.


Next, you should make use of social listening tools. These valuable resources allow you to monitor social media mentions, keywords, and hashtags related to your competitors. Examples of such tools include Hootsuite Insights, Mention, and Brandwatch.


Once you have gathered data, it’s time to analyze engagement metrics, such as likes, comments, and shares on your competitor’s social media posts. These metrics provide an indication of how much buzz your competitors are generating.


It’s also worth checking your competitor’s follower count on social media platforms. This information will give you an indication of their social media reach and influence.

Finally, it’s important to monitor brand mentions of your competitors on social media platforms. This will enable you to identify what people are saying about them and how they are being perceived.



By following these steps, you’ll be able to gather valuable insights into your competitor’s social media activity and buzz. Armed with this information, you can refine your social media strategy and stay ahead of the competition.



Competitor analysis is an essential ingredient of every successful SEO strategy. By gaining a profound comprehension of the competitive landscape, identifying strengths and weaknesses, exploring new opportunities for growth, and keeping a finger on the pulse of industry trends, you can soar high above the rivals and boost your website’s rankings. Continuously monitoring your competitors and adapting your own strategy that fits the needs of the hour can lead to sustained triumph in the constantly-evolving world of SEO. Bear in mind competitor analysis is not about copying what your rivals are doing but about learning from their successes and failures and crafting a strategy that is uniquely tailored to your unique business objectives.