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Franchising has become a popular business model that allows entrepreneurs to expand their reach and leverage the success of established brands. However, with the disruption era caused by both natural disasters and human actions, as well as trends in digitalization, franchising is experiencing profound changes. According to Mishra et al. (2018), this disruption not only affects innovation but also impacts global markets. In light of these changes, it is essential to examine how franchisors can adapt to remain successful and competitive in digital marketing.
I’m Richard Uzelac, and I’ll be taking a deep dive into the rapidly evolving landscape of franchising in digital marketing and helping franchising businesses succeed in these trends of digitalization.
So sit back, relax, and get ready to dive into the exciting world of franchising and digital marketing!
Franchising, as a business concept, has its roots in medieval times. It was a way for feudal lords to grant rights to individuals or groups to use their land or operate businesses on their behalf in exchange for payment. However, franchising as we know it today has come a long way since those medieval times.
In the modern era, franchising has become an established and successful business model that has allowed many entrepreneurs to start and operate their own businesses. Franchising offers individuals the opportunity to use a proven business concept, established brand name, and support from the franchisor to start a business. The franchisor provides the franchisee with support and guidance, including training, marketing, and ongoing support.
Strategies for Success in Digital Marketing - Richard Uzelac
- Deep Understanding
A deep understanding of how to create consistent branding and messaging across multiple locations that also considers each location’s unique needs and subtleties is essential. This means that the marketing service provider’s experience and expertise must be taken into account. They should have experience in developing marketing strategies that are tailored uniquely to your franchise’ needs and multi-location businesses.
- Range of Services
Another important factor to consider is the range of services offered by the marketing services provider. Look for a provider that offers a comprehensive suite of services, including SEO, PPC, social media, web design, and more. This ensures that you can get all the marketing solutions you need in one place without having to work with multiple providers or manage a complicated web of contracts and agreements.
- Good Marketing Support
When you’re looking for a marketing team, it’s important to find folks who really take the time to get to know your business, your industry, and your target markets. A fully invested digital marketing company for your franchise business is highly important for the success of your business. Look for a provider that offers a great level of support to your franchising business.
- Comprehensive Reports
Reporting and analytics are critical components for a business because they provide valuable insights and data-driven information that can help any business make informed decisions. One must look for a digital marketing company that offers these detailed reporting and tracking capabilities that will allow you to measure each marketing campaign of your franchise business and know how to optimize your marketing efforts at both corporate and location-specific levels.
- Customized Marketing Solution
While franchising offers many advantages, such as a proven business model and a recognizable brand, it’s also important to recognize that every franchise location is unique and requires customized marketing solutions that are tailored to its specific needs. This allows you to get the marketing solutions you need, whether you are a small, single-location franchise or a large, multi-location business.
Investing in Your Franchising Website - by Richard Uzelac
Your website is more than just a place to store information about your business. It’s the digital storefront for your brand, and it’s often the first point of contact between you and potential customers. Your website is a vital component of your overall marketing strategy, and it can make or break your business’s success. Here are why you should consider putting time into it.
Site speed is crucial for several significant reasons. Firstly, as a website visitor, it’s essential to have a fast-loading website because you’ll be clicking on images and links frequently, especially when browsing for franchises. If the website is slow, it may discourage you from exploring further and prompt you to leave the site, eventually causing you to lose revenue. Moreover, in technical aspects, when your site isn’t loading, it becomes unfriendly to users. This, in turn, can affect your brand image as customers will always look for convenience. Having an unfriendly website or app can lead to negative feedback. Moreover, having a slow website can prevent your page from ranking at the top of the search engine results pages (SERPs).