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What is Lead Generation? One of the core parts of the sales funnel is lead generation. What is lead generation? First, let's define leads. Anyone who is interested in your service or product is considered a lead. Lead generation in online marketing is gathering the lead's information via a web form. The start with lead generation is good marketing. Richard Uzelac Recommends Starting with Good Marketing. Just like any goal, you start by thinking it through. With online marketing or lead generation, I would start by having a good branding that reflects your company's core values. A website in online marketing stands as your forefront. Your website is as important as the products you're selling, especially when you have no brick-and-mortar, like most home services businesses. When we start a website, we think about our customers. We prepare the information and the look on the website to make it pleasing and easy to understand for them. We do the same for search engines. To recognize our website, we simply have to work on the back end as well to make it easy for it to find our website from the gazillion of websites we find now on the internet. A Good Website with the SEO Essentials Understanding SEO: The Role of Technical Requirements When it comes to Search Engine Optimization (SEO), many people envision a complex web of strategies and rules to make a website appear in search results. However, at its core, search engines have a set of minimal technical requirements that any web page must meet. Crawlability Search engines need to be able to "crawl" your website, which means navigating through its pages and reading its content. This requires: A proper robots.txt file that doesn't block important pages. Accessible internal links so the crawler can find all parts of the site. Indexability Even if a search engine can crawl your site, it must also be allowed to index your pages. Pages can be blocked from indexing with a "no index" tag in the HTML or in the robot's meta directives. Basic HTML Structure The page should have a clear HTML structure that search engines can understand. This includes: A title tag (used to display the page title in search results). Meta descriptions (optional but helpful for click-through rates). Clear headings (H1, H2, etc.) for content hierarchy. Mobile-Friendliness With mobile-first indexing, search engines prioritize the mobile version of your site when determining rankings. A responsive design often satisfies this requirement. Fast Loading Speed Slow sites can be crawled less frequently and may provide a poor user experience. Speed optimization tools can help ensure your site loads efficiently. Secure Connections (HTTPS) HTTPS ensures data security for visitors, and search engines now prefer secure websites, often marking non-HTTPS sites as "not secure." Google Ads SEO is like organic food—it's wholesome, sustainable, and takes time to cultivate. With SEO, you're building a strong foundation for long-term success by creating quality content, optimizing your site, and earning trust from both search engines and users. On the other hand, Google Ads are like fast food—quick, effective, and satisfying when you need immediate results. You pay for visibility and can appear at the top of search results almost instantly. Here are some different types of Google ads you can choose for your campaign. Text ads: These are the most common type of advertisement. Your ads can appear on Google Search, Google Display Network sites, and Google Shopping. Responsive search ads: These ads are text-based ads that automatically test different asset combinations and learn which combinations perform best. They can appear on Google Search. Responsive display ads: These ads are a mix of text, images, and videos that can be used in Display campaigns. They appear on Google Display Network sites. Image ads: These ads are static images in JPG or PNG format, or animated graphics in GIF format. They can appear on Google Display Network sites. Video ads: These ads are video ads that appear on YouTube, other websites, and apps. App promotion ads: These ads can appear across Search, Play, YouTube, Discover, and over 3 million sites and apps. Email Marketing Email marketing is essential for businesses to promote, build relationships, and drive customer action. If you want to opt for a more personalized and engaging experience, integrating email marketing into your strategy is a must. We have 4 types of email marketing: 4 key types of email marketing—transactional, promotional, newsletters, and retention—each with its own unique purpose: Transactional Emails: Build trust and ensure customer satisfaction. Promotional Emails: Spotlight new products or services. Newsletters: Share valuable insights and updates. Retention Emails: Encourage repeat business and significant purchases. Conclusion If you don't have a strategy for lead generation for your home service business, you might not have a business at all. Everything is downstream from lead generation, whether you have a small, medium, or large business now. On the flip side, someone may not have as good products as you but could have thousands of leads, allowing them to make 20 times more than you. Leads can be cold or hot. Those who are still unsure about your product might need a way to test the waters. Either way, the main point of this blog post is for you to develop a strategy for creating a list of leads. If you own a local home service business, it's incredibly important to have these three key strategies in place to help your business stand out in the home service industry. As a business owner himself, Richard Uzelac is passionate about helping this industry—home services. Richard's family once owned a home service business, and now that he is in the digital marketing industry, he wants to help home service owners simplify and grow their businesses.

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