Richard Uzelac’s Digital Marketing for Plumbers
The digital marketing world is changing daily, and SEO is not the same as it was 10 years ago. A lot has changed, and more will change in the future. If you want to reach new clients, increase your rankings, and generate leads, then you will have to change the way you use SEO.
Most people still use the “old school” tactics to rank better, but unfortunately, those are not working too well anymore.
Plumbers, much like any other business, are looking for ways to grow their marketing efforts in order to be successful. With the right digital SEO marketing strategy, a plumber can improve their reach, website traffic, and sales.
If your business is struggling with the basic elements of digital marketing or looking for ways to increase your reach and traffic, you have come to the right place.
Richard Uzelac, a digital SEO marketer with more than 12 years of experience in home services companies nationwide, presents a step-by-step digital SEO marketing guide for existing plumbing businesses seeking to increase their reach and sales. He believes in the value of partnering with customers by providing them with valuable information where they are asking questions and looking for answers.
Richard has also established Uzelac Consulting for B2B home services businesses. Plumbing professionals can contact him in search of help with their marketing and online presence.
What is Digital Marketing For Plumbers?
Digital marketing is the use of technology tools and strategies to reach customers so they can receive information about a product or service that can be converted into revenue.
A plumber must have a website in order to be successful. The website is the number one most important aspect of your SEO strategy as well as your overall business. A plumber should consider building their reputation online through their website and social media accounts which will drive more traffic to the website. The website is the main hub for all leads, traffic, and sales generated from search engines.
Richard Uzelac understands that the competition in digital marketing is strong and is getting increasingly aggressive each day.
Yes! The SEO world has transformed, becoming very competitive with new SEO tactics and strategies popping up daily. Therefore, to stand out from the competition and have your brand rank at the top of Google search results, you need to have a digital SEO marketing strategy for plumbers that is well developed, executed, and optimized for search engine rankings.
Most plumbers are now facing an uphill battle having to compete against the major home service companies that have established themselves online. While these bigger companies might have more capital to invest in marketing, you don’t need a large budget to start digital marketing.
Richard Uzelac says, “If you develop a quality strategy, your business will be able to rank in search engines and drive traffic even without spending a lot of money.”
This is why he focuses on creating an SEO strategy that benefits your business and will get you results in the shortest amount of time.
Here are Digital Marketing Strategies to Increase Your Overall Brand Awareness:
1. Search Engine Optimization
One of the best digital marketing strategies is search engine optimization. SEO is a critical aspect of any online business and must be developed before moving forward with any other digital marketing strategies.
Richard Uzelac believes SEO must be first in line because ” it’s hard to have success without this basic foundation. ” This is the number one most important factor for driving traffic to your website, and improving your brand awareness and sales.
The best thing about SEO is that you can start seeing results within a few months if you implement the right strategy and develop technical expertise with on-page optimization, link building, and content creation and promotion strategies.
2. Content Marketing
Content marketing is another key component for a plumber to improve their reach, sales, and reputation.
Your website is an extension of your business, so it must act as a hub for all your key business information, including your specific services and geo-target market locations.
When a customer submits an inquiry, they want to be able to find all the information they want quickly and easily. Using content marketing strategies will help your website become a hub that customers can easily reach.
» Do you have a Content Marketing Strategy?
You probably already own a plumbing website or are thinking about building one. But did you think about making that website convert into sales?
When a customer wants to find information about your business, they need to find your website and want to read what has been written about you and your company. You need a resource of information about your business on your website so customers can receive that information and believe that you are the correct choice for their needs.
The more information a customer can find about your services and products the more likely they will call you for an estimate or make a purchase from your website. This results in more productivity, less time searching for information, and more time selling and educating customers.
3. Local Services Marketing
Plumbers can use local marketing strategies to get more business by targeting customers within the area of their services. This is why Uzelac Consulting and GoMarketing, Richard Uzelac’s companies, focus in part on Geo-Targeted SEO content pages; to drive relative and targeted traffic to your website and your business.
Building relationships with those close to your business can increase your overall brand awareness. It’s always important to provide the best customer service possible. The more customers trust your brand by providing details about their problems, the more likely they will call you when they have another issue.
» How is Local Marketing Done?
Richard believes that “if you own a plumbing company, your main goal should be to rank your business on the first page in local search results. for MANY plumbing related keywords.”
To rank well in local searches, you need to have the right keywords in your local SEO strategy. If you have a strong SEO strategy based on quality content, then it will help you easily target local customers.
People search for businesses based on location, and it should be easy for them to find results that are relevant to their location. Call us today to learn more at GoMarketing and Uzelac Consulting 805-413-7893 .
4. Email and SMS Marketing (Automation)
Email marketing is a great tactic to capture new leads from past and present customers.
“Using email automation is crucial for any business to stay in contact with their customers and conduct business on a daily basis.”
When a lead submits an inquiry you need to follow up as quickly as possible. You can also send your customers offers and news through email, which is why it’s important to have an automated system in place.
Many plumbing companies use email marketing to increase service sales through offers, discount coupons, or general information about their products or services. One of the most important reasons to use email marketing is that it helps turn your customers into brand advocates.
Customers are more likely to share your content if you send them useful information through email as well. They will also tell their friends and family about the great offers or coupons they received from you. We also offer email marketing solutions for our SEO clients if they chose to goe that way.
Don’t underestimate the power of a brand advocate!
5. Link Building
Link building is a term that describes the process of developing high-quality links to your website from other powerful, highly respected and ranked sites or blogs.
It’s important to have a link-building strategy that doesn’t break any rules, but it’s crucial to have this strategy in place for your company. If you don’t build links for your business, there is not a lot of point in having a website.
“There’s no substitute for link building, it’s the turbo charger for digital marketing after all other programs are in place and performing well” Richard Uzelac says.
» Why is Link Building Important?
Links are the foundation of any search engine optimization strategy. If you have links coming to your website from trusted sites, it will improve your overall search engine ranking.
When developing a link-building strategy, we start by creating a list of sites you want to target. These will always be the most relevant sites for your business.
6. Video Marketing
Plumbing companies are one of the companies that should have a video marketing strategy in place.
By creating professional videos or even just talking to customers through videos, you can benefit from SEO which will help you rank better in search results.
You or we can also create videos informing your customers about plumbing services, product reviews, hints, and tips for new customers.
» Why Video Marketing Is Important
The most important reason to use video marketing is that it’s so engaging! You can provide valuable information in a short format so it will be more likely to help customers with their problems. There is nothing worse than a company site that’s boring or lacks engaging images and/or videos. Google likes videos as well and having videos on your site will help your rankings! Win-win!
7. Social Media Marketing
Social media marketing can be is a huge part of any business. The most important reason to incorporate social media into your marketing strategy is that it’s an incredible way to build relationships with customers and potential customers.
It gives you a Voice.
Having social media accounts for your company allows people to engage with each other, post comments, and share your content on their profiles. Not only does this help grow your business, but it can also help promote local community involvement, which can help your brand grow in the long run!
Tracking Social Media Stats
You have a presence, but do you know all of the stats that are being tracked? Using Google analytics software is a simple way to track your social media marketing. Creating a list of statistics for the various sites you’re posting can help you see what marketing tactics are working the best and what aren’t.
Have you been searching for a dedicated team of experts specializing in plumbing marketing? If so, look no further than Uzelac Consulting—the industry leader in home services business-to-business marketing. Schedule a free consultation today to learn more about plumbing digital marketing. 805-413-7893
8. Conversion Rate Optimization Services for Driving Revenue
Do you know? All the traffic in the world means nothing if it’s not converting into sales. Conversion rate optimization is a process that can help you drive more sales by increasing your overall conversion rates.
» Best Practices for Conversion Rate Optimization:
- Analyze the website where you’re trying to drive traffic. This helps you understand what you can do to improve your conversion rate on specific pages.
- Plan out your website goals in advance. It’s important not just to look at the big picture but also to break it down into more manageable tasks that will help you reach your overall goal.
- Track your visitors! This is one of the most important things that you can do to optimize your conversion rates. You should be able to see where you’re getting the most traffic and what pages they are on. Understanding this will help you create an effective conversion funnel, which will allow you to create a plan that’s tailored to each individual customer.
- Create a plan for each customer. Not all customers will want the same things from you. Each customer should be given access to different areas of your website to help them reach their own goals.
- Ask for feedback! One of the easiest ways to track your marketing activities is by asking for feedback and sharing it with the design team. This will help you know how your customers feel about what you’re doing and how you can improve the interaction between your brand and its customers!
What Results Can I Expect from a Winning Digital SEO Marketing for Plumbers?
- Increased search engine visibility.
- Better brand authority.
- Increased traffic leads to your website and offers.
- Brand awareness, customer satisfaction, and retention through online marketing strategies supported by mobile application development, social media marketing, email marketing campaigns, video production, and CRO services to lead business growth with excellent ROI.
- Company growth through core business transactions, improved trade and e-commerce sales, and worldwide social media reach.
Richard Uzelac’s company, Gomarketing Inc. is an award-winning digital marketing agency that works with small to large companies in all industries, providing digital marketing services for plumbing companies so that they can reach their customers on the Internet, reduce the cost of advertising, promote their brands worldwide and increase their profitability.
Do you have queries and would like a free consultation on digital marketing for plumbing companies? For more information, contact Richard Uzelac at 805.413.7893.